The YTBS BrandConnect™ platform was intelligently designed to deliver scalability, flexibility and performance superiority for client programs. At the core of the BrandConnect™ platform lies an Oracle relational database and proprietary data schema that serves as the brain center for all campaigns. The class library maintains all business rules that power both the consumer-facing applications and the YTBS Reporting extranet. The platform is delivered as a web-based, hosted solution to clients to reduce setup cost, minimize maintenance and accommodate a variety of integration challenges.

YTBS Brand Connect Platform — Architectural Map